Industry Intelligence
Can Your SIMERP Provider Answer These Compliance Questions?
Before I recommend a SIMERP provider, I want more than a confident presentation. I want the governing documents, an explanation of the claimed tax treatment, and people prepared to answer the employer’s advisers. That is a standard for professional confidence, not a declaration that every delayed response proves a violation.
A provider needing time to answer is understandable. A provider expecting you to stop asking is a different problem.
Imagine you have spent several weeks working with an employer.
The company has 250 employees. The owner wants to control costs. HR wants to offer something employees will actually use. You have presented a SIMERP-based benefits program, discussed the projected savings, and explained the implementation process.
The meeting goes well.
Then the CFO asks a question:
“Before we put this through payroll, can our CPA and benefits attorney review what supports the tax treatment?”
You say, “Of course.”
Why wouldn’t you?
You believe in the program. The provider has described its compliance process. You expect the supporting materials to be available.
A few days later, the employer’s advisers send their questions. They want the governing plan documents, an explanation of the claimed tax treatment, and a payroll example showing the deductions and payments. They also want to understand how reimbursement eligibility is determined and who is responsible for administration.
You forward the request.
The provider responds:
“Our attorneys have reviewed everything. We have a strong program. Employers have been using it successfully.”
That sounds reassuring.
It does not answer the questions.
So you follow up. You ask who can join a call with the employer’s advisers.
Another presentation arrives. Someone reminds you how much the employer could save by getting started.
The documents remain incomplete.
Then the CFO calls you.
“Can you get us someone who can actually explain this?”
Now the employer is evaluating more than the program.
The employer is evaluating your judgment.
This scenario and its dialogue are hypothetical. They are not an account of a particular employer or provider.
The CPA did not create the problem.
In that situation, it would be easy to become frustrated with the review.
The opportunity was moving. The employer was interested. Now there are questions, document requests, and another meeting to schedule.
But look at what happened.
The employer did not reject the benefits. The CPA did not declare the program unlawful. The attorney did not demand that someone predict every future IRS decision.
They asked for the information needed to evaluate the arrangement.
The review did not create the missing answers.
It revealed them.
That distinction matters, especially for the agent or affiliate caught between the employer and the provider.
You may feel pressure to keep the opportunity moving. You may have invested considerable time in the relationship. You may genuinely believe the program could help.
None of that makes an unanswered question disappear.
And repeating the provider’s assurance does not turn it into your own understanding.
I support legitimate SIMERPs. That is why I expect answers.
I am not writing this because I oppose properly structured self-insured medical expense reimbursement plans.
Section 105(b) provides an income-tax exclusion for qualifying medical-expense reimbursements, subject to its requirements. The legal framework exists. It is not something a provider created in a marketing department. [1]
The IRS’s 2026 Employer’s Tax Guide also states that medical-care reimbursements under an employer’s self-insured medical reimbursement plan generally are not wages and generally are not subject to Social Security, Medicare, FUTA, or federal income-tax withholding. Applicable conditions and exceptions still matter. [2]
That is a legitimate starting point.
It is not a conclusion about every product using the SIMERP name.
My position is straightforward: an employer should be able to evaluate a real opportunity without being pushed by exaggerated promises or frightened by unsupported accusations.
That requires evidence.
A missing answer does not establish that a program is unlawful. But it does mean the question remains unresolved.
An employer should not have to pretend otherwise to keep a deal moving.
“Basic” does not mean every question has an easy answer.
Let’s be fair about what we are asking.
I do not expect a salesperson to resolve a complicated benefits-law question on a conference call. I do not expect counsel to deliver an employer-specific legal analysis five minutes after receiving the facts.
But I would expect a provider to identify the documents governing its offering.
I would expect it to explain who administers the arrangement, how its reimbursement process works, and what instructions it gives payroll.
I would expect it to identify who is qualified to address the tax position and arrange an appropriate discussion.
Those are fundamental questions about the product being recommended.
The eventual legal analysis may be complicated. Knowing who is responsible for providing it should not be.
A response I could respect would sound like this:
“We can provide the current plan documents and payroll instructions now. Your question about this particular payment needs counsel’s review. Here is who is handling it, and here is when we will update you.”
That is not a failure.
That is someone taking responsibility.
Compare it with:
“We have already told you the program is compliant.”
A delayed answer is not the same as an avoided answer.
One response moves the review forward. The other asks the employer to abandon it.
“Our attorneys reviewed it” should begin the discussion—not end it.
Return to the employer in our example.
The CPA receives a letter stating that counsel reviewed the program. That may be useful. The next question is what the review actually covers.
Which documents were examined? What assumptions were made about funding and administration? Do the payroll instructions being proposed match the arrangement counsel considered?
I would want those questions addressed before relying on the conclusion.
I am not suggesting that every prospective client must receive every internal legal communication. A nonprivileged written explanation, supporting documents, and an appropriate adviser-to-adviser discussion may provide a reasonable path forward.
But “our attorneys reviewed it” should not become a permanent barrier between an employer’s advisers and the information they need.
Consider IRS Chief Counsel Advice 202323006. It examined an employer-funded fixed-indemnity wellness arrangement involving payments without associated unreimbursed medical expenses. Under the facts analyzed, Chief Counsel concluded that those payments were income and wages subject to applicable employment taxes. [3]
The memorandum expressly states that it cannot be used or cited as precedent. It is not a blanket prohibition against every SIMERP. Nevertheless, it explains the IRS’s reasoning about the arrangement it examined. [3]
So when a provider says, “Our structure is different,” my next question is reasonable:
“Please explain the material differences and show how your actual administration supports that explanation.”
I would welcome a well-supported answer.
I would not mistake a different product name for one.
SIMERP compliance questions: what happens after the presentation?
In our scenario, the payroll director eventually joins the discussion.
The questions become practical.
What is being deducted? What is being paid? What determines the payment amount? Who decides whether it qualifies? What happens when supporting information is missing or an expense is ineligible?
The payroll director is not asking for another illustration of increased take-home pay.
The payroll director wants to understand the instructions the company is expected to implement.
That is the walkthrough I would ask for, too.
Use a de-identified example. Connect the employee election to the applicable plan terms, the payroll entries, the reimbursement decision, and the reporting instructions. Explain who checks the work and how errors are addressed.
Then show what happens when the normal process cannot be completed.
I want to understand more than the successful example. I want to know whether the administrator can identify a problem and respond appropriately.
The provider should be able to explain the program when the answer is “no payment,” not just when the calculator produces savings.
And receiving a complete package is not the finish line. The employer’s qualified advisers still need to evaluate whether the documents, procedures, and claimed treatment fit together.
A well-organized file makes review possible. It does not decide the result.
Ask what “we stand behind it” actually means.
Suppose the provider’s next response is that the employer has audit protection.
That deserves review—not automatic acceptance or dismissal.
I would want to know which legal entity makes the promise, what triggers assistance, whether employees are included, and how a request for help is handled.
Does the protection address legal-defense costs, tax liabilities, interest, or penalties? What limits and exclusions are being asserted? What financial resources support the commitment?
Have independent counsel examine both the agreement and any applicable statutory obligations.
These questions have concrete relevance in this category.
South Carolina’s 2026 law establishes licensing requirements for covered wellness reimbursement program administrators. It also imposes defense and indemnification obligations when a covered program results in a taxable event, using the conditions described in the statute. [4] [5]
West Virginia’s 2026 law likewise requires licensing for covered administrators and addresses defense and indemnification when a covered program results in a taxable event affecting an employer or employee. [6]
South Carolina additionally requires plain-language disclosures before employer enrollment and at renewal, including a recommendation for independent tax or legal review. [5]
These are state-specific requirements for arrangements within the laws’ scope—not universal requirements for every wellness offering.
My takeaway is practical: ask for the applicable obligations and protections in writing, and have them reviewed.
I would not treat either a state license or a defense promise as a substitute for examining the underlying federal tax position.
There is a point where patience becomes making excuses.
One delayed response is not that point.
A genuine request for additional facts is not that point.
Reasonable disagreement among qualified professionals is not that point.
For me, the concern becomes serious when the pattern stops showing progress.
The same material questions remain open. Promised documents do not arrive. Nobody accepts responsibility for responding. The provider keeps asking for an implementation date without explaining how the outstanding issues will be resolved.
Or the employer’s advisers are treated as obstacles simply because they keep asking.
At that stage, I would stop trying to make the provider’s responses sound more complete than they are.
You do not need to accuse a provider of breaking the law to decide it has not earned your next recommendation.
Those are different judgments.
One alleges a legal violation. The other recognizes that you do not have enough support to place your professional confidence behind the relationship.
Here is what I would do next.
I would put the unresolved material questions in one written request, rather than continuing a chain of scattered calls and assurances.
The request could read:
“Before we recommend implementation, the employer’s advisers need the current governing documents, a written explanation of the claimed tax treatment, the applicable payroll instructions, and an explanation of reimbursement controls and responsibilities. Please identify who will respond to each outstanding item and propose a timetable. Where counsel’s review is needed, please arrange the appropriate discussion and identify any issues that remain unresolved.”
That is not an ultimatum designed to embarrass someone.
It gives the provider a clear opportunity to respond.
Then I would evaluate the substance of the response with the employer’s independent advisers—not simply whether a large attachment arrived.
For a proposed program, I would not recommend moving into implementation while material questions necessary to that decision remain unresolved.
For a program already operating, I would seek prompt review with qualified counsel, payroll, and the relevant administrators. Any necessary correction, continuation decision, or transition should account for employee benefits, claims, reporting, and applicable obligations. An unresolved concern is not a reason to make improvised payroll changes or abruptly cut off benefits.
And before recommending a replacement, I would put that provider through the same review.
A new logo does not fix an incomplete evaluation.
To the providers reading this: consider it a wake-up call.
If your first thought is, “Is he talking about us?” let me offer a more useful question:
Before you ask whether this article is about you, ask whether your clients are still waiting on you.
This is not a guessing game about company names. It is a standard for how a provider should operate.
If your team already meets that standard, keep setting the example.
But if this article brings to mind an unanswered email, a document you keep promising, or an agent left defending an explanation you have not supplied, start there.
Not with who wrote the article. With who is still waiting.
Call the employer. Arrange the conversation with its advisers. Deliver the materials you can provide. Identify what still needs review, who owns it, and when you will respond.
If the review reveals a genuine gap, involve the right professionals and address it. Do not leave the agent to explain it away or the employer to discover it alone.
I am not asking for perfection. I am asking for ownership.
And if you disagree with my position, ask away.
Challenge the argument. Bring the relevant authority, the documents, and the operational explanation. I welcome that conversation, and I am willing to put my own position under the same scrutiny.
But the employer’s questions still deserve answers, whether we agree with each other or not.
Maybe this is a wake-up call. Maybe it is an opportunity to make something right.
The best response to this article is a better response to your clients.
Now go back to the employer.
The CFO is still waiting for your call.
You could repeat the assurances and ask for more time without knowing what that time will accomplish.
Or you could say:
“I asked for the supporting materials and arranged the review. Several important questions remain unresolved. I’m not comfortable recommending that we proceed with this provider on the information we currently have. Let’s work through the next steps with your advisers.”
That may not be the easiest conversation.
It is the one I would rather have.
Because the relationship I want to protect is not just the one with the provider. It is the relationship with the employer who trusted me enough to take the meeting.
That is the standard I want SIMERPU to help agents, affiliates, brokers, and agency leaders build toward: understand more than the pitch, ask useful questions, recognize the limits of your own expertise, and know when to involve qualified professionals.
Supporting legitimate SIMERP programs does not require defending every provider.
It requires being willing to distinguish a provider doing the work from one asking everyone else to accept the assurances.
So yes—when a provider repeatedly cannot or will not address fundamental compliance questions after reasonable opportunities to respond, it is time to evaluate another provider.
Not because every question needs an immediate answer.
Because the employer deserves a meaningful one.
Your provider’s name is on the paperwork.
Your name is on the recommendation.
Be prepared to stand behind yours.
Sources
[1] 26 U.S.C. §105 — Amounts received under accident and health plans
Statutory basis for the qualifying medical-reimbursement income exclusion.
[2] IRS Publication 15 (2026) — Employer’s Tax Guide
Section 5: medical-care reimbursements and the general employment-tax treatment.
[3] IRS Chief Counsel Advice 202323006
Specific fixed-indemnity wellness fact pattern; expressly nonprecedential.
[4] South Carolina Department of Insurance — Wellness Reimbursement Program Administrators
Current administrator licensing information and program scope.
[5] South Carolina Act 215 / H.4305 (2026)
Licensing, defense and indemnification, and plain-language disclosure provisions.
[6] West Virginia HB 5527 (2026) — Enrolled final text
Chapter 33, Article 64: covered administrator licensing, defense, and indemnification.
This article is educational commentary, not legal or tax advice or a finding about any particular provider. The illustrative dialogue is fictional. Employers should obtain independent benefits and tax advice about their actual arrangements, including any proposed implementation, correction, or transition.
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About Mardy Gould
Mardy Gould is the founder of SIMERPU, an independent education platform for SIMERP agents, brokers, affiliates, employers, and advisers. His work focuses on understanding program structures, asking better questions, and examining the evidence behind benefit recommendations. Meet Mardy Gould.
Adapted from Mardy Gould’s original LinkedIn article, published 2026-10-13.

Founder of SIMERPU