THE PERSON BEHIND THE PERSPECTIVE

Mardy Gould

Mardy Gould

Co-Founder, SIMERPU

Mardy Gould is Co-Founder of SIMERPU. He writes about SIMERP arrangements, employer questions, industry developments, and the practical work behind employee benefits. His focus is helping professionals understand what they represent, examine the evidence, and own the follow-through.

Mardy Gould, Co-Founder of SIMERPU, in a creator studio

Mardy Gould · Co-Founder, SIMERPU

EXPERIENCE THAT SHAPES THE QUESTIONS

From the first conversation to the follow-through.

From the first conversation to the follow-through.

Mardy’s background spans business development, strategic partnerships, agent education, and employee benefits enrollment. Working across those responsibilities has shaped his interest in the questions that arise before an employer signs and the work that continues afterward.

His writing connects the employer’s evaluation with the realities of education, enrollment, payroll coordination, and ongoing support. The aim is to make complex conversations more useful to the people responsible for the outcome.

Why I co-founded SIMERPU

The industry needs a place where education comes before the sales presentation. I want employers and professionals to understand the structure, ask better questions, and know who is responsible after the decision.

HOW I APPROACH THE WORK

Clear explanations. Useful questions. Accountable follow-through.

Clear explanations. Useful questions. Accountable follow-through.

My articles examine SIMERP structures, regulatory developments, employer responsibilities, and the claims shaping this marketplace. I link to sources, distinguish commentary from documented facts, and make room for questions that need a qualified specialist.

ORIGINAL WRITING & INDUSTRY ANALYSIS

Articles by Mardy Gould

Articles by Mardy Gould

Explore Mardy’s published SIMERPU articles, commentary, and source-based reviews.

Industry Intelligence

An Open Letter to the SIMERP Industry.

The future of the SIMERP industry won’t be determined by who delivers the most impressive sales presentation. It will be shaped by the trust we earn, the value we deliver, and what happens long after an employer signs.

By Mardy Gould

October 2026 · Founder perspective

Industry Intelligence

SIMERP and ERC: “We Will Not Be Next” Has to Mean Something

ERC and SIMERP are different arrangements. The lesson about understanding the rules, documenting the claims, and protecting the employer still deserves our attention.

By Mardy Gould

Original LinkedIn article: October 9, 2026

Industry Intelligence

One Employer. More Lives Than You Realize.

The person who signs your proposal might not be the person whose life it changes most. Follow one imagined employer decision into the lives of the people who depend on it.

By Mardy Gould

Original LinkedIn article: October 11, 2026

Industry Intelligence

SIMERP Outreach in South Carolina and West Virginia: Should You Pause?

What the enacted laws require, what South Carolina’s September 2026 bulletin adds, and what professionals should verify before new program-specific outreach.

By Mardy Gould

Original LinkedIn article: October 13, 2026

Industry Intelligence

Can Your SIMERP Provider Answer These Compliance Questions?

A provider needing time to answer is understandable. A provider expecting you to stop asking is a different problem. Here is the documentation and follow-through I would expect.

By Mardy Gould

Original LinkedIn article: October 13, 2026

Industry Intelligence

Whose Client Is It? SIMERP Client Ownership and Agreements

You brought the employer in. Can you help them leave? A closer look at SIMERP client relationships, changing agreements, commissions, and the terms worth reading before the next signature.

By Mardy Gould

Original LinkedIn article: October 14, 2026

Industry Intelligence

An ICHRA Is Employer-Sponsored. Does That Make It Compatible With a SIMERP?

An ICHRA is employer-sponsored—but that does not automatically make it compatible with a SIMERP. Understand the same-class rule, integration requirements, exceptions, and questions to ask before enrollment.

By Mardy Gould

Manuscript: October 14, 2026

Article Reviews

The CPA Journal’s “20 Questions” on SIMERP, SIMRP & WIMPER Plans: A 2026 Review

A respectful companion review of The CPA Journal’s 2021 article, separating coverage from reimbursement and examining later IRS analysis and the 2026 state-law environment.

By Mardy Gould

2026 review

Industry Intelligence

The Rule Treasury Did Not Finish, and Why It Is Still the Test

If you have been in this industry more than a year, you have heard someone say the IRS tried to kill wellness reimbursement plans in 2023 and failed. I want to walk through what actually happened, because the version most of us carry around is wrong, and the wrong version is now a liability in at least two states.

By Mardy Gould

October 2026

Industry Intelligence

Two States Just Licensed Our Industry. Here Is the Standard.

In 2026 two state legislatures stopped waiting. South Carolina and West Virginia passed laws that license the companies administering wellness reimbursement programs, and they wrote those laws with a very specific picture of what has been going wrong.

By Mardy Gould

October 2026

KEEP THE CONVERSATION GOING

Bring a question worth exploring.

Bring a question worth exploring.

For speaking, podcast conversations, editorial questions, or professional collaboration, contact Mardy at SIMERPU.