SIMERPU RESEARCH · LIMITED-ACCESS NOTE
Whack-a-Mole Wellness Schemes Re-Emerge, Promising Tax Savings
SIMERPU recap and commentary: Mardy Gould
Partial — article text with subscription prompt
Recap of the available material
The retrieved text reports renewed marketing of wellness tax-saving schemes, promoter practices and adviser concerns. Full subscription content completeness was not established.
SIMERPU viewpoint on the available material
The retrieved material makes promoter practices and adviser concerns relevant to the research agenda. SIMERPU would investigate the evidence behind each reported example and any distinctions offered in response. Because completeness of the subscription article was not established, this viewpoint is limited to the material obtained.
What the available material contributes
The obtained material identifies promoter practices and adviser concerns that warrant further examination.
What remains unanswered
Subscription-content completeness was not established, so omitted qualifications, examples or responses remain unknown.
Mardy Gould’s take
I would follow the evidence behind the reported examples and give any substantive response a fair reading. The available text helps frame that investigation. It does not justify acting as though we have reviewed every part of the reporting or established how every program described in the market operates.
Questions I would bring to the conversation
1. What evidence supports each reported example?
2. What responses or distinctions were included?
3. Can the complete article be obtained and checked?
Mardy Gould · Co-Founder, SIMERPU →
What would change our assessment?
A complete copy and corroborating materials could refine the assessment of the reported practices.
Read the original source
The original author and publisher are credited below. Continue to their article, document or source page for the complete context.
Original Author: Not stated
Publisher: Bloomberg Tax
Original Publication Date: 2026-08-19
Read this alongside…
Each connection has a specific purpose. Compare the sources’ facts, positions and publication dates as you read.
Revenue Ruling 2002-3 — Reimbursement of pre-tax health insurance premiums
IRS
Source position: Neutral / explanatory
Compare reported premium-return concerns with the historical revenue ruling.
Read the SIMERPU recap →
CCA 201622031 — Tax Treatment of Wellness Program Benefits and Employer Reimbursement of Premiums Provided Pre-tax Under a Section 125 Cafeteria Plan
IRS Office of Chief Counsel
Source position: Neutral / explanatory
Read the later primary advice on wellness rewards and premium reimbursements.
Read the SIMERPU recap →
CCA 202323006 — Tax Treatment of Employer-Funded, Insured, Fixed-Indemnity Wellness Policy
IRS Office of Chief Counsel
Source position: Neutral / explanatory
Use the 2023 facts to test whether a reported example is comparable.
Read the SIMERPU recap →
Keep learning with SIMERPU
Build your understanding with learning resources, the free Professional Roadmap and our approach to reviewing sources.
About this source
Original Updated Date: 2026-08-19 (page metadata)
Source Type: Trade / tax news publication
Model Discussed: Double-dipping tax avoidance strategies in wellness programs
Position: Critical
Period: Recent — 2023–2026
Retrieved: October 31, 2026
Research and date notes
Date from article metadata. Completeness cannot be confirmed; summary limited to retrieved text.
Each record identifies the material retrieved. SIMERPU’s viewpoint and Mardy Gould’s take are editorial commentary; the source-position label describes the original source’s stance. Read the original and its qualifications when evaluating a particular arrangement.
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